$200. $400. $600. I know some people are crazy for shoes. And they pay insane prices for shoes that scratch the right itch.
I can’t pretend to understand this phenomenon. But a pop-up store called Palessi took advantage of it during the 2018 holiday shopping season.
People paid hundreds of dollars for shoes in the Palessi pop-up. Except it was a prank. In actuality, the shoes were from Payless ShoeSource. And the real retail prices were all $19.99 to $39.99.
Since 1956, Payless ShoeSource has been an American discount footwear retailer. With the ambitious goal of showing the public that their footwear collection is stylish, fashionable, and affordable, they moved forward with an elaborate social experiment.
They introduced Palessi, a fake high-end shoe store filled with avant-garde sculptures and displays. The only catch? All the shoes on display were Payless shoes disguised under the Palessi brand and priced 10 to 30x