I drive strategic decisions and effective implementation for food & CPG clients across price, promotion, assortment, and branding. My work builds on over 15 years’ experience in the industry, but in reality, I’ve been in the industry my entire life, given that I grew up working in my family’s syrup business, combined with experience at a pricing consultancy, Acosta Sales & Marketing, and several startups.
In my work at Revenue Architects, we look at 12 dimensions of revenue architecture, broken into Strategy, Systems, and Programs.
Strategy: Provide strategic direction consumers & customers, products, pricing, and distribution networks
Systems: Set up structure and tools for brand identity, staffing, business operations, and technology
Programs: Establish routines and schedules for retailer meetings, consumer engagement, sales team motivation, and measuring results
About Scott Sanders
Scott Sanders is a client partner at Revenue Architects, where he specializes in working with clients in the food/beverage/CPG and retail industry. He covers strategic topics including price, promotion, assortment, and branding. He previously co-owned Bosco Chocolate Syrup, his family’s business, and has experience with industry, consulting, and sales agency/broker roles, serving Fortune 500 and private-equity backed companies. Scott lives near Boston with his wife and three year-old daughter.
Bosco Chocolate Syrup, Acosta Sales & Marketing, Market Performance Group, Pivotstream, Simon-Kucher & Partners, Revenue Architects
Ahold USA, Alcon, Campbell Soup, Dannon, Georgia-Pacific, Johnson & Johnson, Kellogg’s, Ken’s Foods, Minute Maid (Coca-Cola), Dr Pepper Snapple, Natrol, Pacific World Corp, Welch Foods, WhiteWave, private-equity backed startups … dozens more