Webinar: The Art of Negotiating Price
The team at Askuity, a provider of a sales enablement platform geared toward consumer packaged goods and retail companies, invited me to host a webinar on Thursday, March 2, 2017. I’ll be talking about The Art of Negotiating Price, with a focus on how you can arm yourself with good information and research to support pricing goals.
You’ll learn about:
- The importance of a consumer-first approach to pricing and how to challenge conventional wisdom.
- Inexpensive tactics that any brand can use to identify their optimal prices. Whether pricing a new product or adjusting the price of an existing product, we’ll show you how to make sure that the price is right.
- How to use pricing research to effectively negotiate price with your retail buyer. We’ll teach you how to maximize margins and defend your pricing strategy at your next buyer meeting.
Thursday March 2, 2017