How to Feel Good About Paying $600 for Shoes $200. $400. $600. I know some people are crazy for shoes. And they pay insane prices for shoes that scratch the right itch. I can’t pretend to understand this phenomenon. But a pop-up store called Palessi took advantage of it during […]
Read more
A year ago, about four months after Amazon started operating Whole Foods, I surveyed consumers on how they felt about the new Whole Foods. At that time, about half of those who shopped at Whole Foods said it wouldn’t change how much they shopped there, and that’s still true today. […]
Read more
People will happily eat fourteen-day old stale popcorn while watching an action movie, and they will eat more quite a bit more if it’s in a larger bucket. In a restaurant, if you sit near a window, you’re 80 percent more likely to order salad. And if you sit […]
Read moreDisclaimer: This map and short article is a departure from my typical food/CPG industry topics. But it’s important and I hope you’ll take a moment to read it. In the 2014 midterm Congressional election, odds are you didn’t vote. I don’t mean to shame you. But I want you to know […]
Read moreAt last week’s Natural Products Expo East in Baltimore, I was reminded how many emerging brands pin their hopes on making deals with Whole Foods. For many brands, trying to meet with a buyer from Whole Foods is a big part of why they exhibit at Expo East (or the […]
Read moreWhen talking about wine, my friends often wonder out loud if expensive wines are really better than cheap wines. Steve Levitt, co-author of the Freakonomics series, has talked about this several times, and I love retelling his findings. Given that this blog has covered a number of pricing topics, let’s […]
Read more
In Predictably Irrational, Duke University behavioral economist Dan Ariely wrote about his chocolate experiment that tested varying prices for Lindt truffles and Hershey’s Kisses. When he dropped the Hershey Kiss’s price by a penny, its preference grew by 2.5x. Yet when he increased the Lindt truffle’s price by a penny, its preference […]
Read moreThough it’s tempting to use price cuts to improve volume, it can leave money behind if the market is willing to pay higher prices.
Read moreWhole Foods is reinventing itself as a part of Amazon. It made me wonder what the average consumer thinks, so we conducted a survey to assess changing perceptions toward Whole Foods.
Read moreDerek Sivers, founder of CDBaby and Hostbaby, was a musician before he started those successful companies. He has been writing amazing articles on his blog for years. Last week, he wrote about the way he set prices for one of his gigs. One time a college far away in Ohio, […]
Read more