Getting started with CPG data

If you’ve been interested to learn more about the basics of consumer packaged goods data from sources like Nielsen and SymphonyIRI, you need to check out the new CPG Data Insights blog, written by Sally Martin and Robin Simon.

They’re just getting started but have some great info on some of the basics.  One post that might be of interest — and helpful if you’re just starting with syndicated CPG data — is The 4 Key Dimensions in Every Nielsen/IRI Database.


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