Go Back to the Article Archive >

Wednesday Word: Necker

At the suggestion of the wonderfully wordy Erin McKean from Wordnik, I’m going to feature an industry term or word each week on Wednesdays.

Necker: A printed coupon with a hole in it that is hangs on the neck of a bottle, also known as a bottle hanger.  These coupons are easily placed by reps who may be servicing a store and often are used to move product that’s going to expire soon — or maybe needs an extra boost in sales.

Diversified Label Images has some examples on their website and a longer explanation on their blog.

Thanks for your suggestion to try this, Erin!  And please leave ideas for other Wednesday words in the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to Shelf Talk's Food,

Beverage, & CPG Digest: